What an Experience

Do you believe your customers and clients leave your business or saying “what an experience” as in a great experience? Do you go out of your way to create an experience that is enjoyable and fun and beneficial?

How can you make an experience for your clients that leave them wanting more? The answer is simple; create an experience for your staff. Make work the best place in the world to be for 8 hours every day. Some of you may have heard of the Seattle Fish market which is famous for yelling fish orders and throwing fish across the shop to be wrapped, they even get their customers behind the counter for some fun. They do such a good job of entertaining their customers that they are world famous for it.

Gordon Ramsey has a table in his kitchens where people can enjoy the food and be entertained by the activity going on in the kitchen. In one London restaurant this table for 6 is booked up months ahead and turns over £500,000 a year. People love it because it is an experience.

There is a bookshop here in Cambridge that on Saturdays has a young pianist playing on a real piano (as opposed to a plug in and play). The music is easy listening and perfect for browsing through the books deciding which one you will buy.

Experiences are what people remember – get your staff to create and experience for themselves that can carry over to a customer experience or a client experience. We spend a lot of time at work so it should an enjoyable experience that customers and clients can feed off.

Check out my new caricature on my new website at www.marksutherland.co.nz